How did Danone Ireland simplify its supply chain and increase competitiveness?

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CASE STUDY

How did Danone Ireland simplify its supply chain and increase competitiveness?

About the project

The project carried out by Danone in Ireland aimed to transform and optimize the supply chain by eliminating third-party services outside the Danone network and replacing them with a single logistics provider.

Project Goals and Challenges

Simplification of the Supply Chain

The main objective was to reduce complexity by removing intermediaries not part of Danone’s internal network and consolidating logistics services with one trusted partner.

IT System Integration

A key challenge was integrating Danone’s IT systems with those of the new logistics provider to ensure end-to-end order tracking and visibility.

Route Optimization

The project focused on eliminating the inefficient flow of goods through the UK, enabling direct and faster deliveries to Ireland.

Infrastructure Compliance

It was essential to ensure that the chosen third-party provider could meet Danone’s infrastructure and service-level requirements.

Business Benefits

Faster Order Fulfillment

The streamlined process led to significantly faster deliveries, resulting in higher customer satisfaction.

Improved Customer Engagement

Better visibility into logistics and inventory allowed for stronger and more transparent customer relationships.

Increased Market Competitiveness

By shortening lead times and increasing operational efficiency, Danone gained a stronger position on the Irish market.

Standardized Logistics Processes

The consolidation contributed to process unification, simplifying order management and performance monitoring.

Summary

The supply chain optimization project at Danone Ireland is a prime example of how strategic logistics transformation can improve efficiency and competitiveness. By consolidating logistics under a single provider and enabling direct delivery routes, Danone was able to eliminate inefficiencies, integrate systems, and ensure a more resilient supply chain.

Any questions?

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Luke Krukowski

+48 533 622 952 [email protected]

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