CASE STUDY
How did Danone restructure its operations in the DACH region for greater efficiency?
About the project
Danone, a global leader in the food and beverage industry, undertook an ambitious transformation project to restructure its operations across Germany, Austria, and Switzerland (DACH). The initiative aimed to improve efficiency, streamline processes, and support future growth through a comprehensive organizational and technological transformation.
Project Goals and Challenges
Automation of Core Operational Processes
Introducing automation to improve efficiency and minimize manual errors in critical business operations.
New Interfaces and Integrations
Developing new and enhancing existing interfaces with external partners to ensure seamless integration.
Organizational Consolidation
Merging multiple business units and legally independent entities into a cohesive operational structure.
Process Simplification and Harmonization
Standardizing and simplifying processes to prepare for a future migration to SAP S/4HANA, while eliminating duplicate solutions.
Data Cleansing and Harmonization
Ensuring consistency and accuracy of data across systems, departments, and business units.
Project Scope
Development of New Interfaces
Creating new interfaces with third-party logistics providers (3PLs) to improve supply chain operations and logistics efficiency.
Organizational Design and Team Setup
Restructuring the organization to support the new operating model, including the formation of new teams.
Warehouse Optimization
Establishing new warehouses and standardizing communication across different company locations
Outcomes and Benefits
Unified ERP System
Implementation of a single ERP model across the DACH region to improve data management and decision-making processes.
Company Consolidation
Transformation of multiple legal entities into one integrated business unit, simplifying HR and administrative processes.
Integrated Financial Reporting
Streamlined financial reporting, accounting, and tax operations under one unified system.
Standardized Delivery Processes
Harmonized delivery workflows across sites, resulting in better customer service and higher satisfaction.
Consistent Process Model
Establishment of a standardized process model across different locations, ensuring greater consistency and operational efficiency.
Enhanced Manageability and Growth Potential
Consolidation and standardization efforts improved operational control and laid the foundation for future expansion.
Summary
Danone’s transformation project in the DACH region is a testament to the power of strategic vision and execution. Through deep organizational restructuring, technology enhancements, and process harmonization, Danone has strengthened its position as a cohesive, efficient, and growth-ready enterprise. This case study highlights the importance of embracing change and innovation to remain competitive in a fast-evolving global market.
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Luke Krukowski
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