The project implemented by Danone in Ireland aimed to significantly transform and optimize the supply chain by eliminating third-party services that were not part of the so-called Danone network and replacing them with a single supplier. The project also aimed to shorten the supply chain by supplying directly from mainland Europe to Ireland, bypassing unnecessary flows through England.
Supply chain transformation for Danone
Implementation of integrated logistics solutions for Danone Ireland
About the Project
Objective and Challenges
Simplifying the Supply Chain
The main goal was to reduce the complexity of the supply chain by eliminating non-Danone intermediaries and concentrating logistics services with a single, selected supplier.
Integration of Information Systems
The challenge was to integrate Danone’s IT systems with those of a new logistics provider to track orders.
Supply Route Optimization
The project aimed to eliminate the inefficient flow of goods through England, replacing it with direct deliveries from Europe to Ireland.
Infrastructure Alignment
One of the challenges was to ensure that the selected third party was able to meet the infrastructure requirements of the client and Danone.
Scope of the Project
The project has been implemented. The scope of logistics activities was established together with the client, with strict rules for the implementation of the software for Ireland defined. Discussions have taken place with the product storage company to ensure that it will be able to meet the customer’s infrastructure requirements. System configuration to facilitate order management and administration was completed.
Effects and Benefits
Faster Order Processing
The project has helped speed up delivery processes, which has had a direct impact on customer satisfaction.
Strengthening Interaction with Customers
Better insight into logistics resources and processes has enabled stronger customer relationships to be built.
Increasing Competitiveness
Optimizing the supply chain and reducing lead times have increased Danone’s competitiveness in the Irish market.
Unification of Processes
The project has helped standardize logistics processes, making it easier to manage and monitor orders.
Applications
Danone Ireland’s supply chain optimization project, through integration with a single logistics provider and direct delivery from the European mainland, is an example of a strategic approach to logistics management. The elimination of inefficient intermediaries and the implementation of integrated IT solutions allowed for increased operational efficiency and competitiveness
